1. Build and Strengthen Relationships

It’s far more cost-effective to retain existing customers than to win new ones. Keep in touch with your referrers, suppliers, customers, and prospects through:

• Regular e-newsletters.
• Occasional, engaging social media posts.
• Personal emails to show your appreciation or share updates.

2. Ask for Referrals

Word-of-mouth remains one of the most powerful marketing tools. Ask for referrals when your customers are happiest, and don’t shy away from asking friends and family to spread the word too.

3. Network Effectively

Networking can open doors to valuable partnerships and clients.

• • Explore sector-specific and local networking groups.
  • Shop around for groups that match your style and goals.
  • Prepare a concise, engaging introduction: “I help businesses solve [specific problem]” or “I help people achieve [outcome].”

4. Gather Testimonials

Happy clients are your best advocates.

• • Request testimonials and showcase them on your website, social media, and printed materials.
  • Testimonials inspire confidence in potential customers and reinforce your credibility.

5. Leverage Social Media

Establish a consistent presence by sharing your expertise.

• • Repurpose older posts when inspiration runs low.
  • Develop a simple strategy and aim for one or two posts a day to stay visible to your audience.

6. Explore PR Opportunities

Got an interesting project or a local angle?

• • Reach out to your local newspaper with your story.
  • If the press isn’t interested, craft an article and share it on your website and social media to boost visibility.

7. Use Leaflets Wisely

Targeted leaflet drops can be effective with persistence.

• • Distribute to residential or industrial areas based on your offerings.
  • Expect to make multiple drops (3–4 times) before seeing results.
  • Keep your content clear, concise, and engaging.

8. Advertise Smartly

Affordable advertising can yield big returns if done right.

• • Consider placing ads in trusted local publications, like Parish Magazines.
  • If using Google or Facebook ads, be precise in targeting your audience to maximise ROI.

9. Invest in A-Boards

If you have a physical office or frequently work on-site, make sure people know what you do. An eye-catching A-board can help promote your business to passers-by.

10. Cold Calling (Done Right)

Though challenging, cold calling can deliver results.

• • • Start with a well-prepared list, ideally sourced from your existing contacts.
    • Upsell to your current customers or introduce new services/products.
    • Be ready with a case study or success story to share during the conversation.

11. Prepare a Case Study

Highlighting a successful project or client story is a powerful way to build trust.

• • • Use your case study in cold calls, on your website, or during networking events to showcase your expertise and impact.

Focus on a Few Key Activities First
Rather than trying to do everything, pick one or two strategies that resonate with your business and execute them well. Once you’ve gained confidence, expand your efforts to include other tactics.

By applying these tips, you can achieve more visibility and credibility for your SME without overextending your budget.

Liked these Marketing Tips? Then What Next?

I’d certainly like to hear about your marketing tips, so please let me know (neil@mojo-marketing.co.uk).

I hope these marketing tips were useful.
If you need help to implement your marketing activities, then please call Neil Chatterjee today on 07966 612 112.